Why I Left Tech to Build Starfall
BeforeFor eight years I built software and managed programs — five years at Lockheed Martin writing code that actually shipped, three more at Xbox running programs across design, engineering, and launch. I was good at it. But I was spending my evenings and weekends behind a camera, not a keyboard.
In 2021, I walked out of my last tech job knowing I wasn't going back. I'd been shooting road trips, live events, new hobbies — anything that moved — and I was good enough that people started paying me. The moment I said yes to my first paid shoot, the question stopped being "can I do this?" and started being "what does doing this seriously actually look like?"
After years of setting up lights in my kitchen and tearing them down after every shoot, I hit a wall. I wanted a space where I could leave everything up and just keep working. A studio I'd actually want to book if I were the client.
Starfall is that space — built for photographers and videographers who need a fully-loaded, highly customizable studio without the friction. Gear included, drink bar stocked, and someone knowledgeable on-site every session. We opened in March 2026 with Meet Me In The Pit — a sold-out clown-themed party with 10 performers, a balloon pit, and over 2,000 balloons. The energy that night is exactly what this place is supposed to feel like.
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